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Our Mission


Our mission is to have the greatest impact on ocean preservation of any spirits company globally. This mission influences how we produce and package our rum, to the events and organizations we support.

Rum for centuries has been a spirit for adventurers. Inspired by this legacy and the legacy of our late co-founder Bruce Brown, our goal is to continue to promote and inspire adventure and exploration, with the ocean as our guide.

As our guide, inspiration and ultimately playground, the preservation of the ocean is critical. It’s our collective responsibility. For without clean beaches, pollution-free waters and thriving sea life, what has so deeply inspired us will be but a distant memory for future generations.

As part of our commitment to the ocean and environment we are a member of 1% For The Planet, as well as donating 5% to ocean related causes. 

Do you have an idea to help us with our mission? Please send us a note to or visit us at