Our story began when founder Matti Anttila first watched the seminal surf film The Endless Summer as a teenager growing up in Santa Barbara, California. Having grown up surfing local breaks including Rincon, Hammonds and the Ranch, the movie instilled an even deeper love and appreciation for the sport and lifestyle of surfing. Fast forward a couple years and following several successful projects in the spirits space, the opportunity of a lifetime arose - a collaboration with the legend Bruce Brown to create Endless Summer Rum. Thus began in 2015 a partnership that would result in the spring of 2017 the launch of Endless Summer Silver Rum, a brand that channels the ethos of adventure and discover that the movie so perfectly captured back in the 1960’s.
With the passing in December, 2017 of our partner Bruce, it’s our mission to carry the torch of his legacy and while doing so help promote what brought us together, a love of the ocean and the sport of surfing.